At the core of it, most consumers, contract and public, want a light that is built well, turns on instantly, can dim properly with no flicker and emits a warm inviting light. Sadly LED’s of the past have failed to achieve this. I think this is because incumbent brands focused so much on energy and lumens per watt, the very functional aspects of lighting and failed to put the user experience and emotional side of lighting first. This popular drive towards industrial incandescent is in some way a reaction to these failings in ugly energy saving designs.
Everything is about balance though and we feel the phenomenon of LED has to be packaged with a certain harmony. For example, choosing the right Kelvin (warmth of light) alongside the very technical dimming capabilities whilst also balancing the glass form and tint finish. All of these variables become increasingly important when the consumer is now expecting to buy into what is essentially a functional sculpture that will last 10 years in your home.
The phenomenon of LED lighting over the past 10 years, good or bad has certainly sparked a lot of interest and awareness all round. Fine tuning your work and home environment is an accessible and mainstream activity now. I think consumer are generally more sensitive to aspects of their space like lighting now and how it can affect your mood, performance or feeling of 'Hygge’. - was going to add an explanation here but probably better without.
Technology wise we feel like the energy savings aspect is almost covered now, so new materials and light sources coming through are more catalysts for design than anything else. The future of the industry is looking towards the Internet of Things, devices connected to the internet to make people's lives more efficient. Tala has some really exciting technology and designs to bring to market over the coming years so watch this space!
(Article by co-founder Josh Ward, featured on http://www.mixinteriors.com/ask-the-expert-8/)